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Rocco Forte Rebrands as The Rocco Forte Collection (July 31, 2007)
Rocco Forte Hotels officially rebranded the company this week as The Rocco Forte Collection, operating under the new positioning of "The Art of Simple Luxury." The aim of the rebranding is to reflect how far the company has come in 10 years and the fact that, like "collectables," all eleven (soon to be 14) of the company's hotels are individual in character and style but are linked by the brand values of elegant design and attentive personalized service. As part of the rebranding, The Rocco Forte Collection introduced a new website at www.roccofortecollection.com. Waldeck Capital receives a Building Permit Read more Waldeck Capital LLC awards General Contract to Skanska to construct the Rocco Forte Hotel in Prague Read more |